Wildfire Outdoor Living, a leading manufacturer of premium outdoor cooking equipment, announces the launch of Wildfire 2.0, the company’s most significant product expansion. Guided by industry veteran Jeremy Dispenza, this innovative lineup blends premium materials with designer aesthetics while offering more competitive pricing.
In a notable move that counters industry trends, Wildfire is reducing prices across its grill lineup by 7% to 13%. The company is also introducing a new Traditional Stainless Steel Collection, offering professional-grade quality at an even more accessible price point.
“Our commitment to delivering exceptional value while maintaining uncompromising quality has never been stronger,” said Jeremy Dispenza. “The launch of Wildfire 2.0 represents our most ambitious initiative to meet the growing demand for premium outdoor living solutions.”
The Most Customizable Grill on the Market
With Wildfire 2.0, appliance manufacturers and outdoor kitchen designers can seamlessly extend indoor kitchen aesthetics into outdoor spaces. The latest grills offer two fascia options—Black 304 Stainless Steel and Traditional 304 Stainless Steel—along with three premium designer finishes. These mix-and-match customization options allow homeowners to create a fully integrated, high-end outdoor cooking experience that complements their existing kitchen design.
Key Highlights of the Wildfire 2.0 Launch
Traditional Stainless Steel Collection
- Full range of professional-grade grills and griddles
- Premium 304 stainless steel construction throughout
- High-performance burners and outdoor kitchen accessories
Designer Finish Collection
- New premium knobs and handles in brushed stainless, chrome black, and brushed bronze
- Mix-and-match capabilities for complete design flexibility
- Customization options to meet the growing demand for designer outdoor kitchens
Product Line Expansion
- New 42″ Griddle in both traditional stainless steel and black stainless steel finishes
- Versatile 12″ and 20″ Griddle Inserts compatible with all Wildfire gas grills
- Universal Infrared Sear Burner for restaurant-quality results
The expanded product line maintains Wildfire’s commitment to using premium 304 stainless steel across all components, ensuring exceptional durability and performance. The company’s signature black stainless steel finish remains available throughout the collection.
As outdoor living spaces continue to gain popularity, Wildfire Outdoor Living is leading the way in providing fully customizable, professional-grade solutions that blend seamlessly with modern kitchen designs.
